If you’re a cricket fan, chances are your earliest memories of gear involve traditional brands—old-school bats with thick handles, bulky shoes with iron spikes, and plain white shirts that looked more like lab coats than athletic wear. For decades, cricket held onto its traditions tightly. And then… Adidas walked in.
Yes, Adidas. The brand of bold football jerseys, cricket jerseys,running shoes that feel like a clouds, and a logo recognized in every corner of the globe. When Adidas stepped in to the cricket field, it did not just bring product—it brought a perspectives. A refreshing, athlete-first mindset that challenges the sport to evolve.
Over the years, Adidas has quietly yet confidently become a serious name in cricket. Not by shouting the loudest, but by showing up—on pitches, in players’ kits, and in the hearts of young dreamers with three stripes on their chests.
Let’s explore how Adidas became more than just a sports brand in cricket. Let’s talk about how it became a part of the game’s soul.
From Stadiums to Side Pitches: How It All Began
Adidas didn’t grow up with cricket. That’s the truthful. The brand was born on European tracks and football fields. But when it turned it is gaze toward cricket in the early 2000s, it did so with respect and curiosity.
They did not just jump into the scene with flashy gear and big promises. Instead, Adidas did what it’s always done best: listened, learned, and then built for performance.
One of the first big moments? Sachin Tendulkar—yes, the Sachin—laced up in Adidas. That changed everything.
If the Little Master trusted those shoes in front of 80,000 screaming fans, who wouldn’t? Later came players like Kevin Pietersen, Stuart Broad, James Anderson, and eventually Virat Kohli, who wore the brand like it was second skin.
These weren’t just endorsements. These were silent nods of approval from players who had everything to lose and still chose Adidas. That means something.
Performance First: Why Adidas Just Feels Right
There’s something different about Adidas gear. It doesn’t try to impress you. It simply works.
Cricket today isn’t the same game it was two decades ago. It’s faster, louder, more athletic. Players are no longer just batsmen or bowlers—they’re sprinters, gym freaks, yogis, and warriors rolled into one. The game needs gear that can keep up.
Adidas brought that. From the get-go, they designed with movement in mind:
Shoes that absorbed the shock of a fast bowler’s landing
Shirts that breathed during 50-over days under the sun
Bats built not just to last, but to launch
They didn’t follow cricket’s old rules. They wrote new ones for the modern player.
The Shoes That Rewrote the Script
Let’s pause here and talk about Adidas cricket shoes—because, honestly, they deserve their own chapter.
Before Adidas entered the scene, cricket shoes were functional at best, forgettable at worst. Heavy, hot, and often painful after hours on the field.
Then came the Adipower and 22 Yards series.
Suddenly, bowlers could land without feeling like their knees would give out. Batsmen could fly between the wickets. And fielders? They could dive, spin, and recover like they were wearing track spikes instead of cricket shoes.
There was bounce. There was grip. And most importantly—there was comfort.
Ask any semi-pro or club player who’s worn them: Adidas spikes feel like an upgrade you didn’t know you needed until you tried them.
The Bats: Precision Behind Every Shot
Adidas bats aren’t just tools. They’re statements.
You might not find decades of batmaking tradition behind them like you would with some legacy brands. But what you do find is innovation—and intent.
Adidas bats, especially the Libro, XT, and Adipower series, have earned a loyal following among pros and club players alike.
They’re:
Balanced to perfection
Packed with power thanks to massive sweet spots
Crafted with clean, sharp profiles that look as good as they feel
These bats aren’t just for playing textbook cover drives—they’re made for changing games. For 360-degree shots, reverse sweeps, and audacious scoops.
They’re made for now.
More Than White Kits: Clothing with a Purpose
Let’s be real. Cricket whites used to be boring. Stiff, sweaty, and basically just oversized cotton sacks.
Adidas turned that on its head.
Their cricket apparel is sleek, breathable, and—dare we say—cool. Whether it’s the playing shirts with moisture-wicking fabrics, training kits with stretch zones, or even the warm-up jackets that double as streetwear, Adidas knows how to make athletes feel like athletes.
And when players feel good, they play good. Confidence isn’t just a mindset—it’s also in the fabric, literally.
Cricket’s New-Age Superstars in Adidas
Adidas has never relied on too many stars. It picks a few—and backs them hard.
Sachin Tendulkar — Who wore Adidas with the elegance and humility only he could bring
Virat Kohli — The face of aggression and discipline in one package
Stuart Broad — A warhorse who trusted Adidas spikes for every fiery spell
Jofra Archer — Pace and poise, modern cricket’s poster boy
These players don’t just wear Adidas—they embody what the brand stands for. Performance. Fearlessness. Evolution.
Cricket for All: Adidas at the Grassroots
One of the best things Adidas has done in cricket? It didn’t gatekeep.
Their gear wasn’t just for the elites. It trickled down.
You’ll see kids in school grounds wearing Adidas spikes. Local league players swinging Adidas bats. Teenagers practicing in knock-off Adidas kits—because even the look inspires.
The brand has become aspirational, but not unreachable. And that’s rare.
A Brand With a Bigger Heart
In today’s world, it’s not enough to just make great products. People want to know what you stand for.
Adidas has made clear that it’s not here just to profit from cricket. It wants to build it.
By using sustainable materials in kits
By reducing plastic in packaging
By supporting youth cricket programs in developing countries
By investing in diversity, including promoting women’s cricket
They’re not shouting about it. But the work’s being done. Quietly, steadily—just like their rise in the cricket world.
The Road Ahead: What’s Next for Adidas Cricket?
Cricket isn’t slowing down—and neither is Adidas.
Expect to see:
Smart wearables integrated into shirts and shoes
Custom-fitted spikes made with 3D technology
Bats designed using AI-assisted player data
Even more investment in grassroots talent across India, Africa, and the Caribbean
The game is changing. Formats like T10, The Hundred, and franchise leagues are exploding. Players need gear that adapts. That’s lightweight, intelligent, and sustainable.
Adidas is already building it.
In the End, It’s About Belief
Here’s the truth.
A brand doesn’t belong in cricket just because it wants to. It has to earn its place. Through consistency. Through innovation. Through respect for the game.
Adidas has done that.
It may not be a hundred-year-old name in cricket, but in just two decades, it has earned trust, admiration, and love from the cricketing world—players, fans, and kids alike.
Because in the end, Adidas doesn’t just sell bats or spikes or jerseys.
It sells belief.
Belief that you can be faster. Stronger. Smarter. Better.
And if you’ve ever laced up those three stripes before walking onto a pitch, you know exactly what that feels like.
Written by Crickonic — Because Cricket Isn’t Just a Sport, It’s a Story Worth Telling.
Let’s keep writing it, together.
